Pride / Kieu Hanh is designed for partners who want a recognisable IP engine, an Asian period world, and a clear route to regional conversation.
The thesis is simple: Vietnamese cinema and streaming attention are growing quickly, while international audiences are actively engaging with culturally specific romantic dramas, literary adaptations, and elevated Asian stories. This project combines a globally legible emotional structure with a distinctive Vietnam-set world.
The pitch site can be used for development finance, co-production conversations, platform/distribution meetings, cast packaging, and lookbook review.

Recognisable source DNA with a fresh cultural setting.
Vietnam and regional audience momentum around local-language stories.
Visual proof clips already exist to support tone, scene language, and partner conversations.